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How Taylor Swift’s ME! video killed Instagram’s kooky aesthetic

How Taylor Swift’s ME! video killed Instagram’s kooky aesthetic

N early 10 years into a world with Instagram, its cutesy, kooky perfection is now a mainstream aesthetic. Take Taylor Swift’s ME! video , for example, which manages to pack in pastel colours, butterflies, cats, rainbows, fluffy emoji clouds, rainbows, mermaid dresses, unicorn horns, a lot of pink and the lyric “You can’t spell ‘awesome’ without ‘me’”