In recent days Portugal star Cristiano Ronaldo and France’s World Cup winning midfielder Paul Pogba have removed bottles from press conferences. But now UEFA has hit back, in defence of partnerships with sponsors. European football’s governing body UEFA has warned players at Euro 2020 they have contractual obligations towards sponsors and say teams
When Cristiano Ronaldo and Paul Pogba removed Coca-Cola and Heineken bottles during Euro 2020 press conferences, it showed sports stars are rejecting sponsors’ products that fail to correspond to their personal values, analysts say. Ronaldo has a combined social media audience of around 500 million followers, so when he speaks, it has an impact. The
pexels.com UEFA has asked players to stop moving sponsors’ drinks from Euro 2020 press conferences. European football’s governing body said that the revenues of the sponsors are important for the tournament. This instruction came after Portugal’s Cristiano Ronaldo when he pushed aside two Coca-Cola bottles and replaced them with water. Coca-Cola company’s
Cristiano Ronaldo’s very public rejection of two Coca Cola bottles during a press conference made major waves around the world and raised questions over the future of sponsored collaborations between sports events and sugary drinks. And the fact that Paul Pogba chose to do a similar action with a bottle of Heineken beer a day later only helped fuel
Reading Time: < 1 minute France midfielder Paul Pogba removed a bottle of Heineken beer that had been placed in front of him at a Euro 2020 news conference on Tuesday, a day after Portugal captain Cristiano Ronaldo moved aside Coca-Cola bottles in a similar set-up. Pogba, a practising Muslim, removed the bottle when he sat down to speak to the media