World tour, adverts and billboards... but PBS keeps Eurovision bill under wraps
1Malta’s Eurovision campaign had all the trappings of a big-budget push: a 12-country promo tour , foreign billboards, full-page British newspaper adverts and paid online coverage. What it does not have, so far, is a price tag. The public broadcaster and the culture ministry have remained tight-lipped about how much taxpayers’ money was spent to promote